Law Firm Marketing : Marketing Services for Solicitors : Advantage Consulting

Marketing Services

We are Advantage Consulting. And we are absolutely thrilled-to-bits to make your acquaintance.

Are you looking for someone local to help launch your new website project? To make the most of your marketing budget? For someone who doesn’t speak jargon at you? A designer, printer or website maker? Great! You found us! How did you get to be so lucky?

We have over 200 marketing and creative partner studios across the UK. We’re real ladies and gentlemen who work with businesses like yours. And we’re in your neighbourhood.

You’re trying to get new clients. You’ve intrigued them with a mailer or brochure. Or maybe they’ve seen the banner on your premises. Perhaps you’ve fingered the quiche together at a networking event. What do they do next? Probably Google you. And, almost certainly, look at your website. Why? For more information. For assurance. To decide if you’re a credible outfit. More than half of search is now from mobiles. Does your website work well on a smartphone? Is it easy for clients to buy, to book an appointment or to browse? Or is it time for an upgrade? To convert browsers into buyers.

Law Firm Website Design by Advantage Consulting

We specialise in website design for lawyers. Your legal website is one of the best ways of generating leads and increasing new clients at your firm. Our team will take the time to get to know your business in detail and the specific legal services you provide, in order to create a website that is right for your needs. The websites we create are fully responsive as standard, so you can be sure it will perform on all devices, including desktop, mobile and tablet.

Increasing traffic to your website

As a one stop shop, we will continue to offer technical support after your website has launched, to ensure that potential clients find you when they need your services the most. If you’re not online in the correct way your invisible to potential new work! Rises in local searches for solicitors have gone through the roof in the past few years. The growth in local search has exploded across many industries thanks to widespread mobile usage, and it is no different in the legal sector. Our Legal SEO team can help increase your local search rankings which helps lead to more enquiries and potentially more clients.

Online Pay Per Click (PPC) advertising is also a powerful lead-generation tool for law firms and solicitors, and we have the knowledge to help you market your services in a competitive environment and win whatever your budget. In refreshing your website and online presence there may be small tweaks to your brand to consider, ensuring a modern style and clear messaging.

SEO Experts for Lawyers

We’re here to make SEO transparent, simple and accessible to all of our clients. We’re not hidden away in a bedroom working in our underpants or some anonymous online only service from some far off land. We’re on the high street, in your community and local to you. Your neighbourhood SEO experts. That means you can actually come in and see us for a chat, give us a call or drop us an email. Let’s get together and see about increasing your online presence. First though, you might be wondering “But what is SEO and why should I care?”

Law Firm SEO is all about delivering better online rankings for your web pages in Google searches. Higher rankings can lead to more enquiries and therefore potentially more clients. SEO stands for Search Engine Optimisation and it’s a mix of strategies, including technical, social, design, content and off page. All these areas are designed to push your page as high as it can go up the search engine rankings for your set keywords. It’s a proven strategy for delivering more leads for a law firm and one of the main reasons why our marketing team was set up, having achieved substantial success in this area.

Law Firm Branding by Advantage Consulting

We cut through the sea of monotony: establishing a stand-out law firm brand. The same old messages aren’t attracting attention or creating differentiation in today’s crowded legal landscape. Having a strong brand has never been more crucial for law firms. Increased competition, mergers, and digital globalisation, coupled with greater client sophistication and changes to the regulatory landscape, all mean it’s more important than ever to be clear about what makes your firm distinctive, relevant, and reliable.

Rebranding is an increasing trend, but what does that mean? For many, it means slimming down the firm name, designing a new logo and applying a different colour palette, however, there is much more to it than that. Your brand is a reflection of your firm's culture, ethos and position in the market. It forms the first impression potential clients will have.

Your brand is the impression you make on those who encounter your firm in any way, through seeing an advertisement, walking into your office or talking to a friend. Your brand is a consistent, distinct point-of-view that serves as a way for potential clients to understand what your firm is really about. A brand can take many forms, including a name, sign, symbol, colour combination or slogan. The word brand has continued to evolve to encompass identity too and it affects the personality of a company or service.

Before developing any brand, it is essential to understand who you are actually targeting. By researching your audience, including social media activity and posts, this will enable you to get to know the skills that they’re after. You must also understand things from the firm’s perspective too by looking at yourself objectively. Think about what they’ll be looking for and home in on certain skills, experience and elements of your personality which will appeal to them.

Printing Services - Hit them right in the feels with print

Your website needs to look impressive. You know that by now. But big brands don’t just focus everything online. They combine their online presence with offline marketing. Why? Print and direct mail is proven to build trust. It’s perceived to be more credible. It plays with emotions. And it appeals to multiple senses – touch and sight. There’s nothing like it. And you can exploit that power, very cost-effectively. When you buy from Advantage Consulting, you’re buying at factory-direct prices, from our own UK-based production hubs.

With the rise in ‘fake news’, people are looking to physical printed options which imply a level of trust. This is more than just having brochures with your brand values but also adding value with informative resources, for example – a fact sheet on LPAs or Wills dispelling common myths might be really useful to your clients and keep them coming back for additional services they were previously unsure of.

We can create bespoke literature for your firm which will position you at the forefront of the competition. Some firms have started relying on bespoke literature for pitch/tender documents to really make themselves stand out from the crowd which is something we are experts at.

Social Media Marketing for Lawyers

We provide social media marketing and management for law firms. Most firms want to automate their social media strategy and push things forward, but often they don't have the time or expertise to manage it in-house. Our team of social media marketing experts can help you set up accounts, design them, manage and write your posts.

Harnessing social media for all its benefits doesn't happen overnight. In order to build a following, have a significant presence and gain trust in the digital world it takes time. It takes an understanding of the legal sector, careful thought, consideration and expertise to evolve it and be successful.

We've run social media accounts for both big and small law firms, as well as individual accounts for high profile solicitors and barristers.

Social media is an amazingly powerful tool for your firm if used correctly. It provides a fast, efficient and low-cost way to keep in touch with existing clients and engage new ones. It is however more complicated and difficult when trying to promote a service that isn’t as attractive or exciting as other products/services. That’s where we come in- unlike other social media management companies, we have an in-depth understanding of the law industry and have expert in-house copywriters.

For more information on how we can help your law firm, please call us on 0121 212 6580 or request a free call-back using our Contact Form to get free initial advice.

You can also access a wealth of free business information for lawyers by visiting our digital Resource Centre and view our free Business Factsheets.

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